In this episode of Marketing Unlocked, Jessica reunites with her former mentor, Peter Sumpton, founder of buildDifferent marketing agency.
Never underestimate the power of a generalist marketer! Jessica and Peter discuss why they think generalist marketing deserves more love, and Peter explains why he thinks taking a more generalist approach to personas is more impactful.
Peter is a freelance marketing consultant and problem-solver for those who build, create or educate!
He started out running Marketing Study Lab, a business aimed at providing low-cost marketing qualifications. Today he is the founder of the buildDifferent marketing agency - an agency primarily specializing in helping businesses within the construction industry.
Away from work, Peter is an avid Liverpool FC supporter and also a fan of FL, Lego and Alan Partridge among other things!