SDRs, we all love them.. they are a vital part of our sales process and the way in which we interact with customers. They’re typically the first point of contact for customers too.
In the same breath, they’re usually the newest to the industry in which they’re working in, and the newest to the product that they’re selling..
So why is it that we task them with this great responsibility of capturing a prospects attention, without setting them up for success with a qualification framework?
Watch this episode to find out just some of the reasons why MEDDIC can help not only the business but SDRs too, whether that’s applying some of the methodology to identify and contact Champions, being able to identify pain and introduce metrics in discovery or setting up your SDR for early success as they inevitably prepare to move up the ladder to an AE role.