While the term “GTM” is everywhere these days, using it without doing the actual work behind it just turns it into another buzzword.
In this episode of MEDMEN, Andy and Pim break down why just calling yourself a GTM team doesn’t make you one — and why true go-to-market success only happens when the entire team, from product to CS, is aligned around a common language and shared goals.
They talk about what real GTM looks like, where organizations get it wrong, and why the “GKO” trend won’t move the needle unless you’re genuinely uniting your teams around customer value.
Until next time - cheers!
ABOUT MEDMEN:
MEDMEN is a MEDDICC MEDIA production, where CEO Andy Whyte and CRO Pim Roelofsen dive into aspects of the MEDDIC framework, and look good doing it.