C in MEDDICC for Compelling Event?

MEDDICC Champion, Competition, and Compelling Event? Today I heard someone state that the second C in MEDDICC stands for Compelling Event. That was a first for me, and a search on Google surfaces no results that would support this definition. However, I don’t necessarily disagree with it. I think a commonly missed element in enterprise…

MEDDICC versus BANT

Something I have noticed that occurs frequently when MEDDICC is raised in discussions is that people relate it to BANT, which is another sales qualification framework based on an acronym of: B – Budget A – Authority N – Need T – Timing I have seen people highlight that because it is effectively seeking a…