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MEDMEN: A-Players vs B-Players: What Leaders Get Wrong

Written by MEDDICC | Feb 20, 2026 12:46:12 AM

Can you tolerate B-players?

You might think there’s a place in every team for A, B, and C-players… but is there really?

MEDDICC CEO Andy Whyte, CRO Pim Roelofsen and Director at Astronomer, Lucy Williams-Jones talk about how accepting B-players might mean you’re rejecting A-players.

Not everyone is going to perform at the same level all the time, but someone being an A-player comes down to their behaviors and innate traits.