MEDMEN: A-Players vs B-Players: What Leaders Get Wrong
If MEDDPICC isn't working in your team, the instinct is to blame the framework. But MEDDPICC isn't the problem.
Can you tolerate B-players?
You might think there’s a place in every team for A, B, and C-players… but is there really?
MEDDICC CEO Andy Whyte, CRO Pim Roelofsen and Director at Astronomer, Lucy Williams-Jones talk about how accepting B-players might mean you’re rejecting A-players.
Not everyone is going to perform at the same level all the time, but someone being an A-player comes down to their behaviors and innate traits.
S1 | EP11
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S2 | EP2
Lucy Williams-Jones on changes in buyer behavior and AI