No matter the size of the customer, you should still bring your A-game to each engagement.
That’s the main takeaway of this episode of MEDMEN, where Andy and Pim answer the question: is MEDDPICC still relevant if you sell to smaller businesses? The short answer is yes!
The way you use MEDDPICC might change in relation to the complexity of your deals, but professional selling is professional selling, regardless of deal size.
Having shorter engagements does not mean you should be less precious with your time – if anything, you need to be more so. Tune into this episode to learn more about how you can use MEDDPICC to efficiently manage your time in engagements with small businesses.
Until next time - cheers!