For individuals
For teams
Welcome to the MEDDPICC Masterclass
Learn how to make MEDDPICC your competitive edge, whether you're leveling up individually or aligning your whole GTM team.
Whether you're a seasoned pro or brand new to MEDDIC, the MEDDPICC Masterclass is for you. We take a deep dive into how to use MEDDPICC with the full customer lifecycle in mind, equipping individuals with the skills to perform and teams with a common language to win together.
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WATCH: The MEDDPICC Masterclass trailer (1 min)
Why take the MEDDPICC Masterclass?
Here's why professionals and teams are completing the Masterclass program.
Get MEDDIC certified
Stand out with a recognized certification that validates your understanding of MEDDIC/ MEDDPICC. Complete the Masterclass and earn your certification to signal real, proven proficiency.
Win with a common language
For individuals, the Masterclass builds the kind of MEDDPICC fluency that sets you apart. For teams, it creates the shared vocabulary every GTM function needs to qualify better, execute faster, and retain more.
Learn from people who've been there
The MEDDPICC Masterclass is crafted by practitioners with modern, relevant experience, using real-life examples designed to reinforce learning and stick. It's built to be engaging, practical, and immediately applicable.
Masterclass program overview
Everything you need to know about our MEDDPICC Masterclass program
Topics covered
Meet your host
What is qualification?
What is MEDDPICC?
What's in it for you?
Topics covered
Intro to Pain
What is Pain and why is it important?
Pain and three types of discovery
Pain is not one and done
Pain is not universal
Topics covered
Introducing Metrics
What are Metrics?
The Discovery Paradox
The M1 to M2 transition and beyond
Topics covered
Introduction to the Decision Criteria
What is the Decision Criteria?
Decision Criteria [Story time]
Tactics and techniques to Crush the Decision Criteria
Topics covered
Intro to Champion and why every deal needs one
Meet your Champion
"What if?" Champion Scenarios
Champion competition and building your Champion
Topics covered
Intro to Economic Buyer
Identifying the Economic Buyer
How to engage with the EB and how to do it early
Topics covered
Everything you need to know about the Decision Process
Compelling Events
Topics covered
Everything you need to know about Paper Process
Go Live Plan Demo
Topics covered
Everything you need to know about Competition
Topics covered
In closing
Your actions
Hear Sales Professionals’ Testimonials
Truly refreshing course with a pragmatic insight on the art of selling.
Color me impressed!
With over a decade of software sales experience, and countless selling methodologies under my belt, I didn't think another sales framework would prove to be useful. I'm pleased to admit that I was wrong. MEDDPICC is and will continue to be my "go to" strategy in complex selling environments.
I can't wait to implement!
I was recommended this course by a senior sales leader, they mentioned it was the best investment I could make for my professional sales career and I couldn't agree more.
FAQs
The book gives you the foundation. The Masterclass takes it further. Built by practitioners with real-world experience, it goes beyond theory to show you how to apply MEDDPICC across the full customer lifecycle, using story-driven lessons designed to stick. You also walk away with a recognized MEDDIC certification, something a book can't give you.
Yes. The Masterclass is available as a standalone purchase, making it one of the most accessible ways to get started with MEDDPICC. Whether you're new to MEDDIC or looking to sharpen what you already know, you can buy the Masterclass directly and earn your certification at your own pace.
Absolutely. The Masterclass is built with teams in mind as much as individuals. It gives every GTM function, from sales to enablement to customer success, a common language to qualify better, execute faster, and retain more. If you're looking to roll it out at scale, Membership gives your whole team access to the Masterclass plus every other program on the platform.
Practical, first and foremost. The Masterclass is crafted by people who've used MEDDPICC in the field, not just studied it. Every module uses real-life examples and story-driven lessons designed to be immediately applicable, not just informative.
Yes. Complete the Masterclass and you'll earn a recognized MEDDPICC certification that validates your understanding of MEDDPICC and signals real, proven proficiency to employers, colleagues, and customers.
MEDDICC Value
The MEDDICC Value Program is a value-led framework built for the full GTM team. Learn to position, sell, and deliver value across the complete customer lifecycle.