For teams
For individuals
MEDDICC Value Program: one value story for your whole GTM team
MEDDICC Value is a two-hour on-demand program that gives Product, Marketing, Sales and Customer Success one value story, so buyers hear the same case from first touch to renewal and every win becomes the next rep's starting point.
WATCH: MEDDICC Value in 3 minutes (3 min)
Three stages. Three Ms. One language.
MEDDICC Value breaks the customer lifecycle into three stages, each with its own M. Same use case and same MEDDICC Elements, with a different job at each stage.
Your value story
A use case told as a value story: the Pain without you, the Gain with you and the Metrics that measure the difference.
Their tailored case
The value story that landed, personalized to the customer in front of you: their Pain, their numbers, their stakeholders.
Your shared goal
The confirmed tailored case, turned into a goal with an owner and a date that you and the customer work toward together.
How teams roll it out: complete the two-hour program, write your first value stories (M1s), then take them into live deals and refine them as you win. Want it built with your team? MEDDICC Blueprint gets you there in six weeks.
The MEDDICC Value Program overview
Everything you need to know about our MEDDICC Value program.
Topics covered
Why Value
Why MEDDICC
Why Now
Topics covered
Let's Talk Value
The GTM Triangle
Topics covered
M1s: Positioning Value
Empower GTM teams with M1s
Topics covered
M2s: Value Personalization
Topics covered
M3s: Value Personalization
Topics covered
How to build M1s
Proposition and Messaging
Topics covered
How to build M2s
Topics covered
How to build M3s
Hear Sales Professionals’ Testimonials
Well organized and helpful.
This resonates with what I've seen actually work in Sales and when I was on the other side (as a buyer).
Great program.
A clear, practical framework to qualify and advance complex SaaS deals.
Hear Sales Professionals’ Testimonials
Well organized and helpful.
This resonates with what I've seen actually work in Sales and when I was on the other side (as a buyer).
Great program.
Very informative - even as a non-seller, I can see how this framework could directly influence my team and our work.
A clear, practical framework to qualify and advance complex SaaS deals.
It’s helped me improve executive alignment, build stronger business cases, and drive more predictable outcomes. Highly recommend for anyone managing enterprise accounts.
FAQs
Anyone on a GTM team who positions, sells or delivers value to customers, from individual contributors to leaders rolling it out across a team. MEDDICC Value is available as part of MEDDICC Membership.
Marketing teams play a critical role in communicating value, but that's hard to do without a clear picture of what customers actually care about. The MEDDICC Value Program gives marketing teams a framework to better understand customer value drivers and build messaging and positioning that resonates with the right stakeholders at every stage of the customer lifecycle.
No. The MEDDICC Value Program is designed to build on the processes and frameworks your team already uses, not replace them. It layers a common value selling language on top of your existing approach, making it easier to apply your tactics consistently across the whole GTM team.
Yes. MEDDICC Value is included in Individual Membership, alongside every other MEDDICC program, Deals, Calls and MEDDICC Live. It isn’t sold as a standalone program.
Value Pyramid Program
Learn to connect your solution to customers' strategic goals. The Value Pyramid Program helps GTM teams win bigger deals and get decisions made faster.