B2B
Channel
MEDDICC Partner Program: A Partner Selling Framework for GTM Teams
Co-sell with clarity, earn your partners' trust, and navigate cloud marketplaces with confidence.
Without a shared language, co-selling is guesswork. The MEDDICC Partner Program gives you and your partners the clarity to align on value, manage stakeholders, and execute co-sell motions that actually close, whether you're an individual improving on partner selling or a team standardizing how you go to market together.
WATCH: Co-Selling in 3 Minutes (3 mins)
How the MEDDICC Partner Program Improves Partner Selling
Here's why professionals are completing the MEDDICC Partner Program.
.svg)
Build a repeatable co-selling framework
Inconsistent messaging and unclear ownership are the fastest ways to lose a partner's trust. The MEDDICC Partner Program gives you a proven framework to execute every motion with the consistency that makes partners want to prioritize you.
Sell with and through your partners, not past them
There's a difference between selling with a partner and selling to one. This program covers both, giving you and your team the tools to position as strategic allies, not just another vendor.
Navigate cloud marketplace selling with confidence
Cloud marketplaces are reshaping how software is bought and sold. Learn how to leverage committed spend, accelerate deal velocity, and unlock already-allocated budget as part of your channel strategy.
The MEDDICC Partner Program overview
Everything you need to know about our MEDDICC Partner Program
1. Co-selling with MEDDPICC
-
Introduction
-
Value
-
Stakeholders
-
Process
2. MEDDICC Value and Co-selling
- Introducing MEDDICC Value and the GTM Triangle
3. Selling to Partners
-
Selling to Partners with MEDDPICC
4. Mastering Marketplaces
-
Cloud Marketplaces: WHY
Cloud Marketplaces: HOW
Hear Sales Professionals’ Testimonials
I’ve used MEDDPICC for years, but this pushed me to raise my own standards.
.svg)
I've been in sales for over a decade, I wish I had taken this course much earlier.
Highly recommended for anyone serious about elevating their sales game.
FAQs
This program is for anyone who sells via channel, whether you're managing partner relationships, running co-sell motions, or trying to win more deals through the partnerships you already have. If partners are part of how you go to market, this program is for you.
Co-selling is when you sell alongside a partner: working together on a shared opportunity to close a deal. Selling to partners is a different motion: it's about convincing your partners why they should prioritize working with you over other vendors. The MEDDICC Partner Program covers both, giving you the tools to excel at each.
Yes! The MEDDICC Partner Program includes dedicated coverage of cloud marketplace selling, so you can confidently navigate committed spend, accelerate deal velocity, and make the most of the marketplace opportunities available to you.
The MEDDICC Partner Program takes just over an hour to complete, making it easy to fit into a busy schedule without sacrificing depth or quality.
Leadership & Enablement Program
The MEDDICC Leadership and Enablement Program gives leadership and enablement teams the tools to implement MEDDPICC as a common GTM language and drive consistent performance across the full customer lifecycle.