★ Sales Kickoff Partner

Launch MEDDPICC at Your Sales Kick Off (SKO)

Transform your Sales Kickoff (SKO) into a strategic force multiplier with MEDDICC. Partner with us to propel your team to lasting success, empowered by MEDDPICC as a common language.

An SKO isn't just a one-day event. It sets the tone for year-long success, and MEDDICC is with you for all of it. Available as a premium add-on to MEDDICC Membership.

15 +

SKOs delivered globally

4000 +

Sales professionals in the room

100 %

Personalized to your business
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WATCH: 9 mins
How Andy Prepared for the Biggest Presentation of his Life

SKO Training That Drives Year-Round Results

"An SKO isn't just a one-day event; it sets the tone for year-long success. At MEDDICC, we've never believed in one-and-done."

Most organizations treat their SKO as a standalone event, a burst of energy that fades within weeks. MEDDICC changes that equation entirely. When you launch MEDDPICC at your SKO, you give your team a common language, a shared methodology, and a clear foundation to build on every quarter of the year ahead.

Your SKO marks the beginning of a partnership where MEDDICC invests its expertise to ensure lasting impact. We'll be there for all of it.

The MEDDICC SKO Partnership Model

SKO

Launch at your SKO

MEDDPICC becomes your team's common language. High-energy sessions, workshops and exercises set the foundation for the year ahead.

Q1

Reinforce & embed

Deal trusts, coaching cadences and MEDDPICC reviews turn the SKO energy into repeatable, daily habits.

Q2

Coach & accelerate

Managers coach with MEDDPICC. Pipeline clarity improves. Forecasting becomes predictable and scalable.

Q3

Scale & compound

New hires onboard into a MEDDPICC-first culture. The flywheel accelerates across your entire GTM team.

Q4

Win & repeat

Year-end results reflect the investment. Plan your next SKO from a position of strength.

Infuse MEDDPICC into your sales kickoff

Why your sales kickoff matters more than ever, and how MEDDPICC makes the difference

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SKOs are expensive

Flights, hotels, venues, production… your SKO costs more than most people calculate. Every session that doesn't land is budget burned with nothing left behind.

→ MEDDICC SKOs reduce budget, time, and opportunity cost

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Attention is at a premium

Reps have high expectations and short attention spans. If it feels like another training session, they'll be on their phones by slide three.

→ MEDDICC sessions are interactive, engaging, and memorable

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Traditional training fades in weeks

Most training is forgotten within 30 days. A motivational keynote without a lasting methodology leaves your team with nothing to act on.

→ MEDDPICC becomes reference material your team uses all year

SKO options

Pick the sessions that match your team's goals. Every session is tailored to your
business, your SKO theme, and your objectives for the year.

SESSION 01
The Full Keynote
30–60 mins
  • Dynamic, high-energy session built around your SKO theme and goals
  • Optimises time-to-value in your MEDDPICC initiative from day one
  • Sets the tone for the year — energises and unifies your entire GTM team
  • Directly delivered by Andy Whyte, CEO or Pim Roelofsen, CRO
The Signature Session

Andy and Pim have keynoted at some of the world's fastest-growing SaaS companies. This isn't a generic talk — it's built around your people, your market, and your year ahead.

15+

Keynotes delivered

Avg. attendee rating

SESSION 02
Building Your M1 Database — Metrics Map
45–60 mins
  • Lay the foundation with a shared repository of M1s across your GTM team
  • Use a Metrics Map to build up and align your database at scale
  • Seize the SKO moment to level up while the whole team is together
SESSION 03
Write Your Own RFP & Decision Criteria
45–60 mins
  • Gain full-team clarity on your unique Decision Criteria
  • Empower your team to approach Decision Criteria proactively — not reactively
  • Leverage your SKO to turn best practice into common practice across the org
SESSION 04
GTM Playbook Workshop
45–60 mins
  • Fast-track MEDDPICC embedding as a common language across all of GTM
  • Map MEDDPICC elements throughout the entire customer lifecycle
  • Unlock greater collaboration and shared accountability between teams
SESSION 05
MEDDICC Shark Tank
30–60 mins
  • Highly engaging, fun, and valuable — the session people talk about for months
  • Teams develop insights, initiatives and plans from earlier workshops
  • Present ideas before a panel of judges — bridges SKO energy into the year ahead
SESSION 06
How to Run Effective Deal Trusts
45–60 mins
  • Powerful cadences that replace — and elevate — traditional deal reviews
  • Bring your team together to drive opportunities forward more effectively
  • Accelerate time-to-value of your MEDDPICC initiative through deliberate repetition
SESSION 07
Contact, Coach & Champion Workshop
45–60 mins
  • Understand the critical distinctions between Contacts, Coaches and Champions
  • Stop losing winnable deals by identifying the right personas early
  • Build real skills for cultivating genuine, powerful Champions
SESSION 08
Win / Loss / Slip Exercise
45–60 mins
  • The exercise that helped create MEDDIC — a proven guiding light for every team
  • Get clarity on where to focus and identify critical gaps before they cost you
  • Lay the foundation for repeatable, predictable success across the full team
SESSION 09
Deepdive on Selected MEDDPICC Element
45–60 mins
  • Laser-focused on the one MEDDPICC element your team needs most right now
  • Interactive exercises with direct application to your real live deals
  • Immediately actionable — tools and frameworks your team uses from day one

What people say about MEDDICC SKOs

From the attendees and organizers who've been in the room

We loved having Andy Whyte there, great session with incredible passion and he absolutely nailed it! 

Michael
Michael Sentonas
President, Crowdstrike

We decided to look at the best in the market at what they were doing and we found MEDDPICC. We spoke with 4/5 organizations, but some didn't have the same sense of urgency or the same view of the market opportunity but then we came across MEDDICC. I got straight on the phone with Pim to organise everything, Pim really leads and lives MEDDIC and also our values, bias for action and getting things done quickly. It was an absolute fantastic Kick Off for us. We're looking forward to a longer relationship with this amazing company.

Richard
Richard W.
CEO, BigChange

Having this team onsite, in-person, aligning on goals and initiatives for the year ahead was magical. So grateful that Andy Whyte (CEO, MEDDICC) flew halfway across the world to ignite something BIG within our organization to ensure we continue our growth and success.

Susan
Susan Kinser
Executive Revenue Enablement Manager, Net Health

Pim and Andy certainly helped take our GKO to the next level. We're looking forward to continuing the partnership and driving continued growth this year!

mandira
Mandira Mehra
Chief Marketing Officer, MRI Software

I'm grateful to work for a company that invests in their employees' growth and development. The training session focused on MEDDPICC methodology and sales excellence, led by the dynamic Andy Whyte from MEDDICC, was a game-changer. Not only did I gain valuable insights to enhance my skills, but I was also inspired by Net Health's commitment to recognizing and rewarding outstanding achievements.

Deanna
Deanna Kane
AE, Net Health

Learn more about SKO

Watch as MEDDICC CEO Andy Whyte and CRO Pim Roelofsen dig deeper into the impact of SKOs.

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Watch · Supercharge your SKO with MEDDICC

Supercharge your SKO with MEDDICC

When you partner with MEDDICC for your Sales Kick Off (SKO), it goes beyond just one event - we’re here to support your team all year long.

Watch · Why Most SKOs Fail (And How to Fix Them) (5 mins)

Why Most SKOs Fail (And How to Fix Them)

Pim and Andy talk about what to do and what NOT to do when introducing MEDDPICC at your SKO.

Don’t let all that investment go to waste (and we don’t just mean what you paid for accommodation). 

Watch · Your SKO Events SUCK - Here's How To Make Them GREAT (12 mins)

Your SKO Events SUCK - Here's How To Make Them GREAT

SKOs only work when attendees show up ready to participate. Here's how organizers and reps can make the most of them.

image (25)
Supercharge your SKO with MEDDICC

When you partner with MEDDICC for your Sales Kick Off (SKO), it goes beyond just one event - we’re…

thumbnail_MEDMEN_ep22_4
Why Most SKOs Fail (And How to Fix Them)

Pim and Andy talk about what to do and what NOT to do when introducing MEDDPICC at your SKO. Don’t…

thumbnail_MEDMEN_ep22_6
Your SKO Events SUCK - Here's How To Make Them GREAT

SKOs only work when attendees show up ready to participate. Here's how organizers and reps can make…

Talk to our team
about your SKO

Fill in the form and we'll be in touch to discuss a tailor-made MEDDPICC programme for you and your team. Whether you're planning a 200-person SKO or a focused leadership session, we'll find the right fit.

  • Tailored to your business, your SKO theme and your goals
  • Delivered in-person anywhere in the world
  • Year-round partnership, not just a one-off event
  • No commitment required to make an enquiry

Get in touch

Schedule a call, no commitment.