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Introducing MEDDICC Maturity Model:

Unlock your GTM potential with the MEDDICC Maturity Model

The MEDDICC Maturity Model is an innovative tool designed to assess the level of maturity and effectiveness of your go-to-market teams in embedding and executing MEDDPICC, ultimately driving success in today’s competitive marketplace.

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What is the MEDDICC Maturity Model?

The MEDDICC Maturity Model combines a robust set of measures to evaluate the key elements of MEDDPICC implementation within your organization. Through comprehensive scoring, the MEDDICC Maturity Model will empower you to understand where your organization currently is with your proficiency and execution and guide you on what to prioritize next to progress toward the next level of Maturity. 

Why Maturity Model?

Many organizations and teams grapple with the challenge of effectively embedding MEDDPICC. Despite recognizing its value, teams often find themselves at various and sometimes inconsistent stages of maturity, unable to fully harness MEDDPICCs power. This disjointed implementation leads to missed opportunities, underutilized strategies, and a lack of cohesive progress which in turn leads to missing out on the full potential of revenue output. When you and your team have spent dedicated time on learning MEDDPICC, only not to see true ROI, it can be frustrating, and can feel like that time was wasted. 

Imagine having a crystal-clear understanding of your team’s strengths and weaknesses when it comes to executing the MEDDPICC framework. Through measurement and constant improvement, you will achieve effective ROI on your MEDDPICC implementation. You'll be armed with the knowledge of where to fine-tune your processes, address any gaps, and align your entire organization toward a unified and high-performing GTM team. 

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How Does the MEDDICC Maturity Model Work?

We don’t see the MEDDICC Maturity Model as an audit tool, instead, we see it as an integral, dynamic roadmap tailored for each aspect of your GTM team. 

We evaluate your entire GTM team's foundational understanding of MEDDPICC and its implementation. Then, we delve deep into the integration of MEDDPICC across the stages of your customer lifecycle, uncovering any bottlenecks or areas of improvement. After assessing your Maturity score, we provide insights and recommendations on where to focus next in your adoption journey, enabling you to optimize your customer lifecycle and ultimately achieve more revenue output with MEDDPICC.  

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Our Approach

We focus on value-based partnerships, which means we want you to get the very best out of MEDDPICC. It’s one thing to learn the elements and to speak MEDDPICC as a common language - the true challenge comes when you try to drive adoption throughout your entire GTM team. We aim to work with organizations to ensure they’re unlocking MEDDPICC’s full value by identifying where they currently stand on the maturity model and what they need to do next to improve their adoption. 

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How do I get access?

The MEDDICC Maturity Model is included in all of our team memberships, we provide the guidance and support necessary to drive meaningful change. Sign up for more info.

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