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Overcoming Sales Objections: Using MEDDPICC to Close More Deals
Cameron 4 min
Cameron 26 May 2023

Overcoming Sales Objections: Using MEDDPICC to Close More Deals


Sales and objections go hand in hand. You’ve never really sold if you do not encounter some resistance in the form of objections. The reality of sales is that for most of your efforts, it will not stick on the wall. Fortunately, it does sometimes; and you only need it to stick that once to have that monumental and foundational piece of success. 

But it’s not the objections that make or break a deal; it's how you react to them. Just like the great Stoic Marcus Aurelius said himself: “The impediment to action advances action. What stands in the way becomes the way.”  In this blog post, we’ll look into how you can apply the MEDDPICC methodology to overcome objections and obstacles, build strong relationships with your customers, and ultimately close more deals.

Studies have shown that, on average, sales success teeters around 3%, depending on the industry. Across the board, it can range from 1% to 20%, which includes different markets, products, and industries. The sales game is tough, and you will need to be tougher to find success. Firstly, let’s understand and unravel sales objections.

Success rate

The Puzzle Behind Sales Objections

Concerns, hesitations, questions, and the like are at the root of sales objections. Have you ever got cold feet about making an expensive or big purchase? Whether it’s a new couch or a software contract for an entire organization, there will be objections along the way. These objections you face can potentially hinder the deal, but they do not always mean a dead-end. 

With a comprehensive understanding of sales objections, you can unlock the puzzle and propel them into opportunities that drive the sales conversation forward. 

Types of Sales Objections 

Sales objections come in various forms. Some might revolve around pricing, whereas others can be about the fit of your product or solution. By correctly identifying and categorizing these objections, you’ll be better positioned to handle the objections and answer them correctly, confidently, and effectively.

Where MEDDPICC Fits into Sales Objections

Each element of MEDDPICC can play a significant role in managing different objections and obstacles. For example, knowing the Economic Buyer’s perspective can be a huge aid when a prospect raises an issue around pricing or cost.

Mastering The Art of Objection Handling with MEDDPICC

When used correctly, MEDDPICC can be a beneficial tool in your sales belt for overcoming objections. You can begin to understand your customer’s Pain, Decision-Making Process, and Decision Criteria.

When you address objections in the context of these elements, you can put forward solutions that align with their needs and allow you to show your value proposition. This boosts your chances of closing a deal and turns objections into opportunities. 

Tips for Implementing MEDDPICC In Overcoming Objections

Embedding MEDDPICC as a foundational part of your sales process can help you see and anticipate sales objections before they happen.

With continuous practice and refinement, you can gain this sales superpower, confidently handle objections, and quickly steer the conversation back to your value proposition.

Using MEDDPICC to Turn Objections into Opportunities

Overcoming objections is a critical skill in sales, and becoming a master of it can set your organization apart from your competitors. By leveraging MEDDPICC in your sales process, you can turn potential deal-breakers into deal-makers, closing more deals and achieving greater success than you could ever imagine. 

Looking for ways to empower your sales team and organization with MEDDPICC? Get in touch here, handle sales objections with confidence, and secure more deals with ease. 



What's MEDDPICC in sales?

MEDDPICC is an advanced sales methodology that guides sales teams through complex deal processes, including handling objections.

Can MEDDPICC aid in overcoming sales objections?

Absolutely. MEDDPICC helps identify customer pain points and their decision-making process, providing a practical framework for handling objections.

Can using MEDDPICC boost my sales closing rates?

Yes. When correctly applied, MEDDPICC can significantly enhance your approach to overcoming objections, increasing your sales closing rate.



Cameron Dhaliwal serves as the Content Manager at MEDDICC, with a rich history in regional journalism, public relations at PokerStars, and digital marketing agencies. Specializing in content creation and strategy, Cameron's expertise spans media, technology, and sales enablement. His work at regional news outlets laid the foundation for his passion in Public Relations, which was further honed during his time at PokerStars. Now at MEDDICC, he leverages his diverse skill set to optimize sales and GTM content.

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