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INFUSE MEDDPICC INTO YOUR SKO

At MEDDICC, we know two things to be true - MEDDPICC is the key to unlocking GTM success across the full customer lifecycle, and for it to work, the whole organization needs to be onboard.

That’s why integrating MEDDPICC into your SKO is so powerful. With over 35 years of sales leadership experience and insights from implementing MEDDPICC at 500+ organizations, our keynotes deliver more than just motivation. We focus on your GTM needs, bringing practical insights to energize and empower your teams.

An SKO isn’t just a one-day event; it sets the tone for year-long success. We take a collaborative approach, that transforms your SKO into a strategic force multiplier, accelerating the broader MEDDPICC initiative and propelling your teams toward lasting success. 

Industry leaders like Arctic Wolf, Infoblox, Keepit, and Crowdstrike have already seen the difference MEDDICC can make. Now, it’s your turn.

SKO Options

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The Full Keynote

Our keynotes ensure a dynamic, high-energy session that typically take 45-60 minutes. Crafted with personalization for your business, SKO theme, and goals while revolving around MEDDPICC as a Common Language. If you are looking for a massive accelerator optimizing time-to-value in your MEDDPICC initiative and gearing up to deliver results, this is it.  Typically delivered by Andy Whyte, CEO or Pim Roelofsen, CRO. 

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BUILDING YOUR M1 DATABASE - METRICS MAP

Building a database of M1s is one of the most challenging but impactful tasks when launching a MEDDPICC initiative. How it unites and empowers your GTM team to collaborate more effectively is transformative. What better time to lay this foundation than when everyone is together, gearing up for execution post-SKO?

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WRITE YOUR OWN RFP / DECISION CRITERIA

Decision Criteria are the foundation of how customers make any choice. Empowering your team to approach them proactively is essential but during SKO, there’s an even greater opportunity to turn best practice into common practice. Our 'Write-Your-Own RFP' workshop helps solidify this approach. The outcome? Your entire team gains clarity on the Decision Criteria they need to proactively influence.

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GTM PLAYBOOK WORKSHOP

Mobilizing M1s is highly effective for AEs and sellers during the Selling and Closing stages, but focusing solely on this leaves a lot of untapped value and efficiency on the table. The GTM Playbook Workshop is designed to fast-track the embedding of MEDDPICC as a common language across your entire GTM team and throughout the entire customer lifecycle, unlocking greater potential for collaboration and success.

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MEDDICC SHARK TANK

When teams come up with insights, initiatives and plans from workshops - the Shark Tank is a highly engaging, fun - yet valuable session to run. A carefully curated selection of judges sit on the main stage, while various teams present what they came up with and propose what the business is going to do moving forwards. Time and time again we see some of the best ideas coming to life through this session - bridging the gap between SKO and the rest of the year.

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HOW TO RUN EFFECTIVE DEALSTORMS

Move Over Deal Reviews, We're Introducing DealStorms! DealStorms are the single most powerful cadence you can embed when running a MEDDPICC initiative. They bring your team together, embed MEDDPICC as a common language, and drive opportunities forward with unmatched effectiveness. Launching DealStorms comes with its own set of challenges so getting this cadence right from the beginning will significantly accelerate the time-to-value of your MEDDPICC initiative.

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CONTACT COACH CHAMPION WORKSHOP

No Champion, No Deal. Treating coaches and contacts as Champions without successfully building them is a major reason GTM teams lose winnable deals. This workshop focuses on the crucial distinctions between Contacts, Coaches and true Champions. It empowers your team to excel in building genuine Champions.

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WHY DO WE WIN / WHY DO WE LOSE / WHY DO DEALS SLIP

The exercise that helped create MEDDIC serves as a guiding light in any partnership. It provides clarity on where to focus, identifies gaps, and uncovers new processes or plans as well as highlighting strengths in winning deals. 

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DEEPDIVE ON SELECTED MEDDPICC ELEMENT

Looking to address a specific MEDDPICC element that’s critical for your organization? We offer dedicated sessions focusing on any MEDDPICC component of your choice. Whether it’s a pressing issue or a priority for your team, we’ll spend a full session delving deeply into that element. 

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LEADERSHIP: CREATING A WORLD-CLASS FOUNDATION

It’s no surprise that the best training, resources, and technology alone won’t move the needle the most in a MEDDPICC initiative. Leaders are the true force multipliers. This session focuses on empowering leaders to step into their roles and create the environment where MEDDPICC thrives. 

Reviews

See what attendees and organizers said about our Keynotes

Michael
Michael Sentonas

President | Crowdstrike

We loved having Andy Whyte there, great session with incredible passion and he absolutely nailed it! 

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David Ferguson

Sales Engineering Manager | Crowdstrike 

I enjoyed all of Andy's sessions and took plenty away with me. I bumped into Andy before the event started and even got some small insights as we walked the halls.

Richard
Richard W.

CEO | BigChange

We decided to look at the best in the market at what they were doing and we found MEDDPICC. We spoke with 4/5 organizations, but some didn't have the same sense of urgency or the same view of the market opportunity but then we came across MEDDICC. I got straight on the phone with Pim to organise everything, Pim really leads and lives MEDDIC and also our values, bias for action and getting things done quickly. It was an absolute fantastic Kick Off for us. We're looking forward to a longer relationship with this amazing company. 

Susan
Susan Kinser

Executive Revenue Enablement Manager | Net Health

Having this team onsite, in-person, aligning on goals and initiatives for the year ahead was magical. So grateful that Andy Whyte (CEO, MEDDICC) flew halfway across the world to ignite something BIG within our organization to ensure we continue our growth and success. [Huge shout out to Kaylem Andrews and Pim Roelofsen for partnering with us to make it happen!] 

Mandira Mehra
Mandira Mehra

Chief Marketing Officer | MRI Software

Pim and Andy certainly helped take our GKO to the next level. We're looking forward to continuing the partnership and driving continued growth this year!

Adeeb
Adeeb Chowdhury

Sales Leader | Crowdstrike

Thanks for the awesome sessions Andy! It’s been an awesome first half of the FY since SKO, looking forward to accelerating forward with MEDDPICC continuously in this second half!

Deanna
Deanna Kane 

AE | Net Health

I'm grateful to work for a company that invests in their employees' growth and development. The training session focused on MEDDPICC methodology and sales excellence, led by the dynamic Andy Whyte from MEDDICC, was a game-changer. Not only did I gain valuable insights to enhance my skills, but I was also inspired by Net Health's commitment to recognizing and rewarding outstanding achievements.

Jennifer
Jennifer Tamasi

Sr. Manager, Field & Channel | Crowdstrike

You crushed the keynote at CrowdStrike SKO thank you Andy and MEDDICC!

Hannah
Hannah Klug

VP Sales Enablement | Arctic Wolf Networks

OMG Andy you owned the stage!

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