THE FEMALE SALES LEADER

The Female Sales Leader is a must-read guide for anyone looking to build a thriving career in tech sales - whether you're taking your first steps or aiming for the C-suite. Written by accomplished sales leaders, Lucy Williams-Jones, Marina Ayton, and Penny Orme, this book is packed with actionable advice from top performers in the industry. It provides real-world strategies for overcoming challenges, excelling in leadership, and navigating key issues like gender-biased hiring and parental leave policies.

For the women who have been underestimated, overlooked, or told to wait their turn. For the trailblazers who refused to accept “no” as the final answer. The Female Sales Leader is more than a book - it’s a movement to reshape the future of tech sales and ensure that leadership knows no gender.

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MEET THE AUTHORS

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LUCY WILLIAMS-JONES

Senior Director of Majors EMEA at DataDog and an accomplished sales leader with over 25 years of experience, Lucy fell into the world of tech at eighteen years old. Since then, she has met some great people, learnt lots and had some wonderful experiences because of her career, and wants to encourage other women to discover the fantastic opportunities sales has to offer.

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MARINA AYTON

Marina is currently Regional VP Sales UK&I at WIZ. She exceeded expectations as an individual contributor, and now as a leader she takes immense pride in her team's success. She hopes to create environments where individuals feel safe to fail, try new things, take risks, feel valued and are empowered to reach their full potential.

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PENNY ORME

Penny has spent over 30 years in software sales and leadership, working with some of the best sales professionals in the industry - many of whom are women. She is passionate about seeing more women pursue and thrive in sales careers. Today, as the founder of Revintis, she advises and coaches revenue leaders and executive teams in software companies on gtm strategy and sales excellence. Her mission is to help software businesses drive growth while empowering the next generation of sales leaders.