THE FEMALE SALES LEADER

For the women who have been underestimated, overlooked, or told to wait their turn. For the trailblazers who refused to accept “no” as the final answer. The Female Sales Leader is more than a book - it’s a movement to reshape the future of tech sales and ensure that leadership knows no gender.

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MEET THE AUTHORS

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LUCY WILLIAMS-JONES

Senior Director of Majors EMEA at DataDog and an accomplished sales leader with over 25 years of experience, Lucy fell into the world of tech at eighteen years old. Since then, she has met some great people, learnt lots and had some wonderful experiences because of her career, and wants to encourage other women to discover the fantastic opportunities sales has to offer.

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MARINA AYTON

Marina is currently Regional VP Sales UK&I at WIZ. She exceeded expectations as an individual contributor, and now as a leader she takes immense pride in her team's success. She hopes to create environments where individuals feel safe to fail, try new things, take risks, feel valued and are empowered to reach their full potential.

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PENNY ORME

Penny has spent over 30 years in software sales and leadership, working with some of the best sales professionals in the industry - many of whom are women. She is passionate about seeing more women pursue and thrive in sales careers. Today, as the founder of Revintis, she advises and coaches revenue leaders and executive teams in software companies on gtm strategy and sales excellence. Her mission is to help software businesses drive growth while empowering the next generation of sales leaders.

EMPOWERING WOMEN TO LEAD IN SALES AND TECH

The Female Sales Leader is a must-read guide for anyone looking to build a thriving career in tech sales - whether you're taking your first steps or aiming for the C-suite. Written by accomplished sales leaders, Lucy Williams-Jones, Marina Ayton, and Penny Orme, this book is packed with actionable advice from top performers in the industry. It provides real-world strategies for overcoming challenges, excelling in leadership, and navigating key issues like gender-biased hiring and parental leave policies.

Practical Advice
Build a Thriving Career
Support Your Team
Excel in Leadership
Overcome Challenges
Navigate Key Issues

Whether you are a leader, a mentor, an individual contributor, or simply someone who wants to make a difference, this book is a call to action.

Andy Whyte, CEO at MEDDICC

272

PAGES

12

CHAPTERS
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WHAT YOU THINK

Star Star Star Star Star
A must-read for anyone pursuing (or already in) a career in sales or tech

The Female Sales Leader has been an eye opening resource for me. It not only helped me recognise that some of the challenges I've faced were more about others' biases than about my abilities, but it also provided practical strategies, tips, and insights to grow professionally. The book has also empowered me to challenge bias and embrace the mindset of fully owning my authentic self.

This book should be read by anyone working in the tech industry, and also by those who wish to start a career in sales.

- Ana R.

Star Star Star Star Star
Great read

A really thought provoking read - male sales leaders should absolutely read this too.

I have never seen the three whys for tech sales articulated so clearly. You could give this to anyone to explain enterprise sales.

Really powerful advice that most people have to piece together over years of networking and trial and error. I thought it was all very applicable for both women and men.

Really good practical leadership advice – I am sure I will come back to this section regularly.

I am sure if is going to have a really positive impact to women entering the industry and building their careers, it also an insightful guide for men in the industry!

- Martin B.

Star Star Star Star Star
Present and Future Sales Leaders - it's a must read....

I thoroughly enjoyed reading this book (which really isnt always the case!)

If you are a sales leader (male - or female) you need to read this book. - I gave me mixed emotions. First - what an engaging and insightful book. And then resentment, as I WISH I had a text like this when I was going into leadership. So many great tips and supportive texts and examples.

I loved all the real life examples! (I think the authors should definitely have a Podcast!)

If you're climbing the ranks, running a team, or mentoring future leaders, this book is a must-read.

- Fi

Star Star Star Star Star
Even if you are not in Sales - read this book. It’s about much more …

The Female Sales Leader offers a refreshing, practical perspective for women navigating the complex world of sales leadership. Penny Orme, Lucy Williams-Jones, and Marina Ayton combine insightful anecdotes with actionable strategies, making it both relatable and highly useful.

Whether you’re aspiring to leadership or already at the top, this book is an empowering resource you’ll come back to again and again. Highly recommend!

- Emma M.

Star Star Star Star Star
Not JUST for Girls

Inspiring book! Love the perspectives of the contributors and I can see this having a really big impact on people looking to get into the industry and for organisations in what they need to do to create a more diverse workplace! Would 10/10 recommend. This book is NOT just for girls.

- Sheryl C.

Star Star Star Star Star
A Must-Read for Women in Sales! ⭐⭐⭐⭐⭐

What an absolute game-changer! The book gives insights that every woman in sales leadership needs, packed with real-world strategies to help drive results and break barriers by some of the most badass women in the business.

If you want a smart, no-nonsense guide to thriving in sales, this is it! Highly recommend! 🚀💪🔥

- Marina C.

READ MORE REVIEWS HERE