The #1 sales methodology platform
Avaya + MEDDICC
Avaya's transformation is real. The next number is the hard part.
New platforms, a sharper upmarket focus, a company firmly on the front foot. The opportunity now is converting that momentum into bigger, faster wins while five competitors circle your base.
MEDDICC is how you hit it: the system the world's best enterprise teams run on, giving every rep, partner, and leader one disciplined way to win complex deals, defend the base, and forecast a number you can bank.
-1.png)
How much of the forecast is evidence, and how much is hope?
The move upmarket changes the game: Infinity and Nexus land in larger, more regulated, multi-stakeholder deals that run on a different motion than a price-led sale.
At the same time, NICE, Genesys, and Five9 are all actively pitching your installed base so the revenue you're counting on is also the revenue most worth protecting.
In a transition like this, the teams that hit the number are the ones who can tell a real deal from a hopeful one, the same way, across every rep and partner.
The playbook your competitors already use
The highest-performing sales organizations don't leave qualification and deal strategy to individual rep judgment.
MEDDPICC gives every seller a common language for identifying Economic Buyers, building Champions, qualifying opportunities, and navigating complex buying processes.
It's why companies like Salesforce, Adobe, CrowdStrike, and many of today's highest-performing enterprise revenue teams have adopted MEDDPICC as a core part of how they sell.
When execution consistency matters, methodology becomes a competitive advantage.
Why now?
Patrick Dennis is running an acceleration play, Nexus goes GA in Q4 2026, and the FY25 push to $2B+ leaves no margin for slipped deals or a field team selling the old way. Meanwhile your competitors are in your accounts today and every quarter you wait is pipeline they qualify better than you do.
Maco built a modern revenue function at Genesys; the fastest way to install one at Avaya is to give the whole GTM org the system the best teams already run on.
Teams that adopt MEDDPICC increase deal size by up to 62% and double their win rate. That's the difference between transformation on paper and transformation that hits the number.
Hear Testimonials from GTM Teams
An efficient, scalable, and repeatable way to empower our GTM teams.
The immediate impact has been impressive.
With MEDDICC, we increased our average deal-size by 45%.
