Learn how to adopt MEDDPICC as a common language for your whole GTM team with extensive knowledge and tactics to deploy across the entire customer lifecycle.
Access the 5* rated MEDDPICC Masterclass, full of carefully curated content that dives deep into each MEDDPICC element. It comes with a certification and provides you with real-life examples to reinforce their learnings.
Program outline:
Part 1: Introduction
Welcome
Meet your host
What is qualification?
What is MEDDPICC?
What’s in it for me?
Part 2: [I] Implicate the Pain
Intro to Pain
What is Pain and why is it important?
Pain and three types of discovery [Story time]
Pain is not one and done
Pain is not universal
Part 3: [M] Metrics
Introducing Metrics
What are Metrics?
The Discovery Paradox
The M1 to M2 transition and beyond
Part 4: [Dc] The Decision Criteria
Introduction to the Decision Criteria
What is the Decision Criteria?
Decision Criteria [Story time]
Tactics and techniques to Crush the Decision Criteria
Part 5: [Ch] Champion
Intro to Champion and why every deal needs one
Meet your Champion
"What if?" Champion Scenarios
Champion competition and building your Champion
Part 6: [E] Economic Buyer
Intro to Economic Buyer
Identifying the Economic Buyer
How to engage with the EB and how to do it early
Part 7: [Dp] Decision Process
Everything you need to know about the Decision Process
Compelling Events
Part 8: [P] Paper Process
Everything you need to know about Paper Process
Go Live Plan Demo
Part 9: [Co] Competition
Everything you need to know about Competition
Part 10: In Closing
In Closing
Your Actions