The #1 sales methodology platform

Cotiviti + MEDDICC

Post-Edifecs, your teams are carrying a much bigger story to health-plan buyers who move slowly and qualify hard, and even a strong sales org can lose deals to that kind of complexity.

MEDDICC gives every seller one shared way to qualify, forecast, and close the deals your growth mandate depends on.

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Trusted by 2,500+ growth teams

View customer stories

The portfolio doubled, but the motion to sell it didn't keep up

Your top sellers know the payment-accuracy pitch inside out. Now they're improvising the platform story instead of winning one.

Meanwhile, health-plan CFOs and CMOs only move on quantified ROI, so deals that can't show the math stall in procurement, often after you've already forecast them. And because two sales teams still qualify in two different ways, the pipeline you take to the board is built on standards you can't fully stand behind.

That's not a coverage problem. It's a qualification problem… and it's where deals this complex are won or lost.

The playbook your competitors already use

The highest-performing sales organizations don't leave qualification and deal strategy to individual rep judgment.

MEDDPICC gives every seller a common language for identifying Economic Buyers, building Champions, qualifying opportunities, and navigating complex buying processes.

It's why companies like Salesforce, AWS, CrowdStrike, and many of today's highest-performing enterprise revenue teams have adopted MEDDPICC as a core part of how they sell.

When execution consistency matters, methodology becomes a competitive advantage.

What this looks like at Cotiviti

Cotiviti + Edifecs sellers

Before: Two merged teams, two sets of qualification habits, inconsistent discovery on a portfolio that just doubled.

With MEDDPICC: One MEDDPICC standard across every seller, so a deal qualified in payment accuracy looks the same as one qualified in interoperability, and reps can confidently carry the full platform story.

Client Engagement & Account Management

Before: Cross-selling Edifecs interoperability into the legacy payer base happens ad hoc, when someone remembers to ask.

With MEDDPICC: Champion-mapping and value articulation make cross-portfolio expansion a repeatable motion, not a lucky conversation.

Sales Enablement & Readiness

Before: Onboarding reps onto a sprawling post-merger portfolio with whatever materials exist this quarter.

With MEDDPICC: A certified, repeatable enablement program and living playbooks that ramp new and re-skilling reps fast… and prove it.

RevOps & Forecasting

Before: Subjective, optimistic forecasts that a PE board has every reason to discount.

With MEDDPICC: MEDDPICC-scored pipeline that turns "I think we'll close it" into a defensible, evidence-backed number.

Why now?

The commercial function is being built right now, which is exactly why this is the moment. Set the standard while teams are merging and the new motion is being built, and it sticks. Wait until habits harden manager by manager, and you'll spend years unwinding the inconsistency.

Embed MEDDPICC now and the gains compound: tighter qualification, cleaner cross-sell, faster ramp on the broader platform, and forecasts your sponsors can trust. The teams that install the standard during the reset are the ones that hit the number after it.

Let's give your sellers the playbook your growth mandate needs.

How We've Helped Companies Like You

62 %

Increase in ACV

When you anchor your solution to strategic customer priorities, back it with quantified value and secure internal support, deal sizes grow.

2 x

Win rates increase from 23% to 46%

When you focus on the right deals, you stop wasting time on the wrong ones.

85 %

Forecast accuracy up from 25%

With MEDDPICC, you identify risk earlier, understand deal health and forecast revenue with confidence.

Hear Testimonials from GTM Teams

An efficient, scalable, and repeatable way to empower our GTM teams.

Kristen Ardon

Sr. Director of Sales, ControlUp

The immediate impact has been impressive.

JT Keating

SVP of Global Sales Execution & Enablement, Zimperium

With MEDDICC, we increased our average deal-size by 45%.

Sam Jeremiah

Head of Sales UK&I, Datatonic

See How MEDDPICC Can Accelerate Cotiviti’s Growth

We work with companies at exactly this inflection point.

MEDDPICC provides the common language, qualification discipline, and execution framework needed to make that transition successful.