IDENTIFY, INDICATE, IMPLICATE PAIN

Identifying not only that a problem exists, but also indicating the broader impacts of the problem and implicating the customer in the consequences of it.

THERE ARE 3 STAGES TO PAIN:

IDENTIFY THE PAIN

INDICATE THE PAIN

IMPLICATE THE PAIN

THE I IN MEDDICC STANDS FOR PAIN

Once we identify a problem the customer is facing, AKA the pain, it isn’t enough to simply point it out. If your customer doesn’t truly understand the consequences of the pain, if they aren’t implicated in it, there will be no urgency to solve the pain or to proceed with the deal.

It’s important to attach the value of your solution to your customer’s pain so they understand why moving forward with it should be a priority for them.

Steps leading up to a target, with a stopwatch and warning sign

SUMMARY

To create urgency in a deal and to prove why your solution is essential, you need to take your customers from identifying the pain to indicating to implication of the pain. If there is not urgency associated with your solution, it is likely to be deprioritized behind other projects and initiatives that are seen as more painful.

Learn more about how in our MEDDICC Value Program.

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METRICS

Economic Buyer

Decision Criteria

Decision Process

Paper Process

Implicating The Pain

Champion

Competition

WANT TO KNOW MORE ABOUT IMPLICATING PAIN?

MEDDPICC Explained In 10 Minutes!

MEDDIC as it was first known is the number one methodology in enterprise sales. This video gives a brief overview of each element of the most commonly implemented connotation of MEDDPICC and MEDDICC.

WATCH HERE

MEDMEN: What people get wrong with identifying pain

Implicating the Pain: The Key to Creating Urgency in Sales

In this episode of MEDMEN, Andy and Pim review Implicating the Pain, and what details about it salespeople need to remember. To drive urgency with the customer, implicating the pain is a necessity. And to maintain that urgency, there needs to be a consistent implication of the pain.

WATCH HERE

MEDDPICC: The 3 Whys That Unlock EVERY DEAL

Why change? Why you? Why now?

Andy breaks down what each of these questions means, why they’re important, and how you can use MEDDICC to answer them effectively.

WATCH HERE

Is your team finding the pain, or just the problem?

We help teams tie problems to business impact, which is what gets deals funded.

Certification, coaching and tools built on MEDDPICC.

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