Why We Demand On Demand

We live in an increasingly on-demand world.

e live in an increasingly on-demand world.

When was the last time you sat down at an exact time to watch a new episode of a TV show? Or raced home because if you missed an episode, there was no way to catch up?

Even highly anticipated series that air on popular channels have lost their sense of urgency since their availability on streaming apps means viewers can tune in at their own leisure. When popular shows like The Great British Bake Off or Euphoria air, viewers can catch up at their own pace on streaming platforms. No need to wait for ad breaks or rush back to the TV.

Culturally, we have established what we want from the media we consume: easy access and the ability to watch when it suits us. We want it on-demand.

If this is how people want to experience entertainment, why should education be any different? In recent years, there has been a rise in digital, on-demand learning. Think about the popularity of language-learning apps like Duolingo. More recently, universities have continued to offer online lectures alongside in-person teaching.

At MEDDICC, we are strong advocates of on-demand learning and training. That’s why we offer online sales training in MEDDPICC. But why choose on-demand over in-person?

Give Power to the Learner

On-demand learning gives control to the learner. They can tailor training to their schedule and learn at their own pace. Knowledge is available whenever they need it. They can pause to take notes, revisit content, and learn as fast or slow as they like.

Improve Your Work Environment

From an employer’s perspective, on-demand training improves employee experience and retention. In a Future of Work survey, 78% of executives and managers said flexible schedules and telecommuting were among the best non-monetary ways to improve retention. On-demand training supports this by allowing employees to learn on their own schedule, improving morale and productivity. It’s also scalable. You can buy licenses as needed, bring new hires up to speed quickly, and avoid missing training sessions.

Shop Around

Not every instructor or teaching style works for everyone. With on-demand training, you can trial a license before making a larger investment. This helps you avoid spending time and money on training that doesn’t deliver results, and instead find the right course for your team.

More Effective Learning

Research shows that applying knowledge immediately improves retention. With on-demand training, learners can use what they learn straight away. According to Josh Bersin, neurological research shows we don’t learn well through ‘binge education’ like a single long course. Instead, spaced repetition improves understanding and retention. On-demand training allows learners to revisit material whenever they need a refresher.

Get More Value

On-demand training typically requires less investment than in-person training when compared to the outcomes delivered. In-person training can involve travel, facilities, and instructor costs. On-demand training is more time efficient too. Our on-demand program takes just over five hours, while delivering it in person can take around 16 hours due to discussion time and live delivery constraints. Learners can start immediately without coordinating schedules.

Stay Up-to-Date

On-demand training is easy to update as new insights emerge. Learning is never linear, and neither is training content. Our MEDDPICC Masterclass has been updated over time with new insights and tips to keep content current and relevant.

Stay Consistent

Even great instructors may vary in delivery quality. On-demand training ensures consistency. Every learner receives the same high-quality content, regardless of when they join. One goal of our MEDDPICC Masterclass is to ensure teams speak the same language, and on-demand training helps maintain that consistency across organisations.

Are you ready to take the next step in your learning journey, and level up your skills? You can learn more about the MEDDPICC Masterclass here.