Secrets to Engaging the Audience at SKOs: KeyGOAT Returns

If MEDDPICC isn't working in your team, the instinct is to blame the framework. But MEDDPICC isn't the problem.

👋 Hey friends!

⚡ In 2023 I was delighted to attend CrowdStrike's annual SKO in Las Vegas. At the time it was the biggest presentation of my life - https://youtu.be/4hATA2kXYeQ

📞 This year, the call came once again. But I knew I couldn't top last year's efforts alone...

🦇 I threw up the bat symbol and two heroes joined me in answering the call. MEDDICC's CRO and my 'SE Homeboy" Pim and our intrepid Producer Nick joined me for the ride.

🚓 Witness the behind the scenes journey, the creativity of the almighty GTA-style presentation deck, the despair as I lost my voice trying to deliver the presentations, and all of the fun and games we had along the way.

🔑🐐 KeyGoat 2 is here. The best sequel since The Empire Strikes Back*

*😅 ... Probably.

Previous Episode

Next Episode

MEDMEN: The Dirty Secret Every SaaS Company Is Ignoring

Secrets to Engaging the Audience at SKOs: KeyGOAT Returns

MEDMEN: The Dirty Secret Every SaaS Company Is Ignoring

Masters of MEDDICC: Lucy Williams-Jones (2026)

MEDMEN: Why MEDDPICC FAILS in Your Team (It's Not What You Think)

Secrets to Engaging the Audience at SKOs: KeyGOAT Returns

MEDMEN: The Dirty Secret Every SaaS Company Is Ignoring

Masters of MEDDICC: Lucy Williams-Jones (2026)

MEDMEN: Why MEDDPICC FAILS in Your Team (It's Not What You Think)

MEDDICC Media Shows