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In this episode of Marketing Unlocked, Jessica is joined by Mandira Mehra, CMO at MRI Software. They took a deep dive into Mandira’s experience with MEDDPICC implementation from a marketing perspective, as well as a walkthrough of what brought Mandira to her current role as CMO, and what she’s learned. 

When marketers embrace MEDDPICC, it smoothes cross-functional GTM alignment, which is essential to drive growth. MEDDPICC works so well in this context because it matches the way marketers are already working; they just need to establish a common language with the rest of the team.

Many marketers find marketing almost by accident - but that’s the beauty of it: it can take you anywhere. You never know where your career will take you next - but the most interesting career journeys are never linear. 
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