Masters of MEDDICC - Andy Sadler

Andy, GM EMEA at Imply, has 20+ years working in enterprise B2B SaaS; he's a believer in "value-based social selling" and his mantra to success is crystal clear: "focus on the development of staff" and then the results will follow for all, not the other way around!

In this episode, Andy shares how he believes MEDDIC is a personal phenomenon rather than a company ethos, how over time competition has become more complex so effective strategies are key to surviving and how he hires in order to create successful teams.

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