Masters of MEDDICC: Eric Marterella

Andy Whyte has helped companies big and small grow and prosper as both a quota-carrying Account Executive and a Revenue Leader. His passion for helping sales teams succeed led him to become founder and CEO of MEDDICC and author the five-star-rated “MEDDICC” book. Known for his mantra “Nobody ever regrets qualifying out” and his expertise on the science and art of sales. Away from the day-to-day, Andy practices many skills as a chef, sports coach, taxi, and cleaner in his most important role to date - Dad.

Eric has spent 27 years operating at the intersection of early-stage hypergrowth and enterprise scale. He joined Sprinklr when it was ten people and $1M ARR, and helped scale it to $85M ARR and a $1.8B valuation ahead of its NYSE IPO. Since then he's served as CRO at multiple companies including Safeguard Cyber, Lotame, and Quantive, scaling one from Series A to Series C and a $115M raise. Today he runs Swarm Venture Partners and advises founders on the GTM discipline that turns early traction into durable revenue.