Masters of MEDDICC: Caroline Franczia

Andy Whyte has helped companies big and small grow and prosper as both a quota-carrying Account Executive and a Revenue Leader. His passion for helping sales teams succeed led him to become founder and CEO of MEDDICC and author the five-star-rated “MEDDICC” book. Known for his mantra “Nobody ever regrets qualifying out” and his expertise on the science and art of sales. Away from the day-to-day, Andy practices many skills as a chef, sports coach, taxi, and cleaner in his most important role to date - Dad.

Caroline is founder and revenue architect at Uppercut First, a consultancy focused on helping European startups and scale-ups build and execute effective revenue strategies. With 20 years in B2B sales and business development, she works across pricing, pipeline management, and forecast optimization. She's also an author, speaker, and mentor in residence at the Techstars Sustainability Paris Accelerator.