Masters of MEDDICC - Dick Dunkel

We're joined by Dick Dunkel, the creator of MEDDIC.

Dick started his sales journey selling books door to door in college while studying civil engineering. His first professional sales job was with Xerox, followed by PTC.

In this episode, Dick shares his experience from how he came up with MEDDIC through to how it has helped him shape his career, along with the tools he learned and carried onto future positions.

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