MEDMEN: How To NAIL Sales Meetings With A Value Pyramid

If MEDDPICC isn't working in your team, the instinct is to blame the framework. But MEDDPICC isn't the problem.

How can you use the Value Pyramid when dealing with the Economic Buyer?

It’s never a bad idea to build a Value Pyramid, especially when you’re talking to the Economic Buyer.

In this episode of MEDMEN, Pim tells a story about how using a Value Pyramid secured him a meeting with the Economic Buyer and Andy talks about why there’s nothing to lose by creating a Value Pyramid.

Until next time - cheers!

ABOUT MEDMEN:
MEDMEN is a MEDDICC MEDIA production, where CEO Andy Whyte and CRO Pim Roelofsen dive into aspects of the MEDDIC framework, and look good doing it.

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