Live, interactive sessions where MEDDICC experts and members tackle the toughest topics in sales execution.
Each session delivers practical actions you can implement right away, plus a Q&A to address your real challenges.
Think of us as your accountability partner, helping you stay consistent as you put MEDDPICC into practice.
And if you miss a session, the full archive is always available on demand.
See what’s coming up or dive into past sessions below.
Chief Revenue Officer
Head of Sales
Account Executive
Account Executive
Next Session: October 7, 2025
This session will show you how to run Deal Trusts the right way, empowering you and your team to:
• Build consistency and accountability into every opportunity
• Create a clear process that takes deals from “knowing” to doing MEDDPICC
• Strengthen team performance through structured, repeatable cadences
• Drive better outcomes by focusing on execution, not just knowledge
In this session, we’ll use the Champion Deck to break down best practices for creating powerful Champions in your deals:
Why Champions are the difference between stalled opportunities and closed revenue
How to identify and qualify a true Champion (vs. a false one)
Practical steps to build trust and influence with your Champion
Proven plays to keep your Champion engaged all the way to close
This session will give you a leadership framework for measuring and improving GTM velocity, while empowering your team with clarity and consistency:
Define what GTM velocity really means — and how to measure it
Align your team around a shared language that drives execution
Equip managers to coach effectively with the right metrics
Use velocity insights to accelerate deals and scale success
This session explores the essential questions: Why do we Win? Why do we Lose? and Why do deals Slip? This exercise has been instrumental in the creation of MEDDIC itself and proves to be very helpful in understanding how to focus on the right things within your MEDDPICC journey, regardless of where you are.
This session facilitates rallying your teams to engage with existing customers and capture compelling customer stories to create powerful M1s.
This session is designed to help proactively shape the Decision Criteria in a deal by aligning it with the strengths of their solution. We will go through the ‘Write your own RFP’ exercise and how by brainstorming and identifying unique differentiators, teams can influence customer decision-making.
This session focuses on the EB Personas exercise and builds plays on how you and your team can successfully engage with Economic Buyers going forward.
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During this session we'll together look at how this shows up and arm you with effective plays to decrease your time-to-close by way of being on top of the Process Elements in MEDDPICC.
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This session is designed for you and your team to stay on the front foot against your biggest competitor: Inertia. 40-60% of deals end up in No-Decision because of it. The better job we do at quantifying Pain and Gain, the better armed we are at bringing value to customers.
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In this session we’ll keep the focus on your value proposition with the Value Pyramid and show how it strategically aligns your whole GTM team.
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We all know the mantra from the Masterclass: No Champion = No Deal - right? This session focuses on best practices to build Champions! Recapping why you need them, and how to build and qualify them.
This session, we discussed the GTM Dream Team: how to create the best possible buying experience for your customers by collaborating across the Go-To-Market Team!
This session explores how to scale MEDDPICC effectively according to deal complexity - from single-threaded opportunities to multi-stakeholder enterprise deals.
In this session we’ll dig into powerful cadences you might be missing — from loss reviews to champion huddles — and how to apply them in real deals!
This session unpacks the GTM Playbook framework, empowering you to lead strategically while equipping your team with practical plays they can use every day.
Office Hours is your monthly chance to receive personalized guidance and support. It's a safe space, so there are no silly questions!
Our experts will share real-life examples, provide practical insights and case studies to help deepen your understanding of MEDDPICC.
Bring your challenges to the table and unlock best practices. Discuss specific issues and receive expert advice on optimizing your processes.
Forge connections with like-minded individuals and industry professionals. Office Hours offers a unique opportunity to expand your professional network.
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