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25
September
2025
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SKO season is approaching. That means people are about to start ringing MEDDICC Towers, looking for support for their SKO. And we love it!
When leveraged correctly, SKOs can be transformative for your team. However, they can be pretty expensive. Not just literally, but in terms of the cost to the business. With the cohort responsible for most of an organization’s income taking a week out of their calendar, every minute is hugely expensive. You need to make it count.
Revenue and enablement leaders need to think about how to capitalize on the momentum created at SKO. Many teams choose this moment to launch a new initiative, but how do you best go about it? You can’t just invite a keynote speaker and hope that they will inspire change for the whole year, especially if the initiative in question is to roll out MEDDPICC.
If you’re serious about a MEDDPICC initiative, the best thing you can do is include it in your SKO with a keynote and workshops. But only if your leadership team is ready to put the effort in to make it resonate throughout the year, not if it’s going to just become a flavor of the month.
SKOs are hard to get right, and that’s before you consider the fact that people are often jet-lagged or hungover. Take the time and use them as an inciting event to hit the ground running, not as a one-and-done event.
