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Programs

Get certified with our range of entertaining, educational programs.

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MEDDPICC Masterclass

Earn certification and dive deep into MEDDPICC

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MEDDICC Value Program

Lead with value across the customer lifecycle

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Leadership & Enablement

Coach your team and embed MEDDPICC into your cadences

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MEDDICC Partner Program

Co-sell with clarity and earn your partners’ trust

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Value Pyramid

Align your solution to your customer's strategic priorities

Solutions

See how MEDDPICC helps teams tackle real-world problems

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Forecast accuracy

Stop guessing at numbers and start predicting.

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Up-market growth

Improve your enterprise win rate

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Time to Attainment

Save time and resources, onboard reps faster

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Annual Contract Value

Start winning bigger deals, more often

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Net Revenue Retention

Expand accounts, increase upsells and improve retention

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Sales Rep Productivity

Help reps reach their potential

Who we help

No matter your role, you can benefit from partnering with MEDDICC.

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Individual Contributors

Unlock your potential and level up with MEDDPICC Certification

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Sales Leaders

Increase predictability with MEDDPICC for your GTM team

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Enablement Leaders

Increase rep productivity and daily cadences with MEDDPICC

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VC/PE

Enable portfolio companies to increase sales velocity

Customer Stories
Customer Stories

See how we've helped orgs like yours with MEDDPICC

Resources

Unlock even more value with these resources

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MEDDICC MEDIA

Videos and articles designed to help you unlock your potential

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MEDDICC The Book

Best-selling book by Andy Whyte, available to buy

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The Female Sales Leader

Explores how to overcome diversity challenges

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Deal Sheet Download

Download the deal sheet, as referenced in the book

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MEDDICC Buyers Guide

Choose the best methodology and partner for your organization

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Cover your expenses

Use our reimbursement template

Products

Take MEDDPICC from something you learn to how you execute

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Deals

Purpose-built deal management with MEDDPICC scoring

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Calls

MEDDPICC call recorder designed to pick up critical signals

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Winni AI

Your AI Deal Co-Pilot

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MEDDICC LIVE

Bi-weekly interactive sessions with MEDDPICC Experts

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MEDDICC Shorts

Bite-sized MEDDPICC refreshers

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MEDDICC Playbook

Deploy proven GTM plays rooted in MEDDPICC

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MEDDICC Blueprint

Tailored MEDDPICC based on your buyers and sales process

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Keynotes

Kick off MEDDPICC with Andy Whyte or Pim Roelofsen at SKO

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SSO & Integrations

Unlock SSO and CRM Integrations with MEDDICC

Membership

MEDDICC Membership is available for both teams and individuals

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Individuals

New to MEDDICC or seasoned pro looking for one license

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Team Membership

Leaders looking to embed MEDDPICC into the org

MEDDPICC Explained

Learn what MEDDPICC is and why it's our favorite variation

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What is MEDDPICC

What is MEDDIC, MEDDICC and MEDDPICC

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Metrics
The quantified value of your solution
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Economic Buyer
The person with the overall buying authority
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Decision Criteria
How your solution is evaluated
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Decision Process
How the buyer decides on your solution
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Paper Process
How you go from decision to signature
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Implicate the Pain
The problem your customer is facing
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Champion
Who can help drive your deal forward
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Competition
Any alternative person, vendor, or initiative
NAMIE
NAMIE

Not all MEDDIC is Equal and here's why.

Back

ELITE DEALERS: Harriet MacEacharn

S1 | EP4
In this episode, Pim chats with Harriet MacEacharn from Darktrace about a groundbreaking deal that highlights the significance of multi-threading. Taking about 18 months from beginning to end, with 4 million TCV, it was one of the biggest deals in EMEA at the time.
In this episode, Pim chats with Harriet MacEacharn from Darktrace about a groundbreaking deal that highlights the significance of multi-threading. Taking about 18 months from beginning to end, with 4 million TCV, it was one of the biggest deals in EMEA at the time.
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Elite Dealers: With Pim Roelofsen and Harriet MacEacharn

In this episode, Pim chats with Harriet MacEacharn from Darktrace about a groundbreaking deal that highlights the significance of multi-threading. Taking about 18 months from beginning to end, with 4 million TCV, it was one of the biggest deals in EMEA at the time.

As is the true sign of an elite dealer, when Harriet looks back at this deal, despite her not using MEDDPICC at the time, she recognizes its pivotal elements as driving forces behind the deal's success. Talk about a killer framework! Throughout the episode, Harriet shouts out different members of her team who engaged with various stakeholders. Their hard work provided invaluable insights that shaped the deal’s trajectory. Tune in to uncover the true power of an amazing and reliable team.

ABOUT HARRIET: Harriet has been in sales for 8 years, becoming a key part of Darktrace’s successful growth story when she joined the company five years ago. Regularly in the top 5 UK performers throughout her tenure, Harriet has continued to improve and develop and as of 2023 now holds the title of Worldwide Sales Rep of the Year, beating over 600 of her colleagues in sales to the title, with total new business bookings for FY22/23 over $12,000,000. As a Senior Account Director in the Enterprise Team, Harriet heads up a team of high performers and is responsible for their upskilling and development whilst also retaining her own targets.

Previous Episode
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ELITE DEALERS: Nicole Senna
S1 | EP9
ELITE DEALERS: Nicole Senna
When it comes to Champions and Economic Buyers, there is no downplaying the importance of engaging with C-level executives – but Nicole also...
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ELITE DEALERS: Adam Clarke
S1 | EP8
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