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Finding Champions and Economic Buyers is an essential step in a successful deal. But what do you do if it seems like you have someone who is both?

The MEDMEN are back for a second season, and they’re kicking things off by examining why people sometimes mix up their Champion with the Economic Buyer. Andy and Pim unpack the different ways this can come about, and the potential implications not just on your deal, but on your future relationship with the customer.

MEDDIC best practices tie into the correct identification of Champions and Economic Buyers - it’s about asking the right questions, and regular deal reviews with your team. With these consistent habits, you embed the right mindset to speedtrack your sales cycle!

 
MEDMEN: Channel, Partners and Co-selling
S2 | EP8
MEDMEN: Channel, Partners and Co-selling
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MEDMEN: The Perfect CS Handover
S2 | EP7
MEDMEN: The Perfect CS Handover
In this episode of MEDMEN, Andy and Pim talk about how you can use MEDDPICC to have the world’s greatest handover from sales to Customer Success, and...
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MEDMEN: Jessica Walker
S2 | EP6
MEDMEN: Jessica Walker
A recurring theme at MEDMEN studios is the power of MEDDPICC as a common language across the whole Go to Market team.
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