For teams
For individuals
MEDDICC Value Program: A Value-Led Framework for GTM Teams
Put value at the center of everything you do, as an individual and as a team.
Whether you're positioning, selling, or delivering, the MEDDICC Value Program gives you a common language to connect with what customers actually care about and drive better outcomes across the full customer lifecycle, whether you're applying it on your own or rolling it out across your whole GTM team.
WATCH: MEDDICC Value in 3 minutes (3 min)
What you get with the MEDDICC Value Program
Here's why professionals and teams are completing the MEDDICC Value program.
Lead with value from first touch to renewal
Value runs through the full customer lifecycle — positioning to delivery, every stage covered.
Build on what you already know
No starting from scratch. This program layers value-based selling on top of your existing processes, giving your team common language and sharper execution.
Align your GTM team around what customers care about
When Product, Marketing, Sales, and Customer Success speak the same language, value lands harder. Built for the whole GTM team.
The MEDDICC Value Program overview
Everything you need to know about our MEDDICC Value program
1. The Three Whys
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Why Value
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Why MEDDICC
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Why Now
2. Value & The GTM Triangle
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Let’s Talk Value
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The GTM Triangle
3. M1s
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M1s: Positioning Value
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Empower GTM teams with M1s
4. M2s
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M2s: Value Personalization
5. M3s
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M3s: Value Personalization
6. Building M1s
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How to build M1s
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Proposition and Messaging
7. Building M2s
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How to build M2s
8. Building M3s
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How to build M3s
Hear Sales Professionals’ Testimonials
Well organized and helpful.
This resonates with what I've seen actually work in Sales and when I was on the other side (as a buyer).
Great program.
A clear, practical framework to qualify and advance complex SaaS deals.
FAQs
The MEDDICC Value Program is for anyone on a GTM team who wants to put value at the center of how they sell, position, and deliver. Whether you're an individual contributor looking to sharpen your value selling skills or a leader rolling it out across your team, this program is built for you. It's available exclusively as part of MEDDICC Membership.
Marketing teams play a critical role in communicating value, but that's hard to do without a clear picture of what customers actually care about. The MEDDICC Value Program gives marketing teams a framework to better understand customer value drivers and build messaging and positioning that resonates with the right stakeholders at every stage of the customer lifecycle.
No. The MEDDICC Value Program is designed to build on the processes and frameworks your team already uses, not replace them. It layers a common value selling language on top of your existing approach, making it easier to apply your tactics consistently across the whole GTM team.
Value Pyramid Program
Learn to connect your solution to customers' strategic goals. The Value Pyramid Program helps GTM teams win bigger deals and get decisions made faster.