.png)
.png)
.svg)
.svg)
.svg)
%201.png)
.svg)
.svg)
.png)
.svg)
06
September
2022
.svg)
Where would any of us be without Champions?
Since the creation of MEDDIC, the first C was always, always, always about the Champion. That is why we at MEDDICC love to say: May your Champions be strong, because we know how essential a strong Champion is to a deal's success.
As you no doubt know, MEDDIC has evolved throughout the years to include a second C, which most commonly stands for Competition - another important element to keep in mind when navigating through deals. As MEDDIC has spread, we have seen that most organizations now implement MEDDICC with two C’s.
But don't let that diminish the importance of that first C! The first C is one of, if not the most important part of MEDDICC. There's a lot of ways we could phrase it, but we'll just say it like this: as the legends over at SMG – Sales MEDDIC Group, Jack Napoli, and Steve Amman say:
“No Champion, no deal. Big Champion, Big deal!”
Jack and Steve at SMG
-
Power and Influence
-
Selling Internally for You
-
Having a Vested Interest in Your Success
So, the next time you are navigating a complex deal, ask yourself: do I have a true Champion? Not just a friendly contact, not just a main point of contact, but someone with real power and influence, who is actively selling internally on your behalf, and who has a genuine vested interest in your success.
If the answer is yes, you are in a strong position. If the answer is no, that is your most important next step. Everything else in MEDDICC can be firing on all cylinders, but without a Champion, you are working without your most critical asset.
May your Champions be strong.
.jpg)