The first C in MEDDIC was always about the Champion. As you no doubt know, MEDDIC evolved to include a second C which most commonly stands for Competition. Most organizations now implement MEDDICC with two C’s.
But the first C is one of, if not the most important part of MEDDICC. As the legends over at SMG – Sales MEDDIC Group, Jack Napoli, and Steve Amman say:
“No Champion, no deal. Big Champion, Big deal!”
Jack and Steve at SMG
Having Power and Influence
Be Selling Internally for You
Have a Vested Interest in Your Success
If you are wondering what qualifies a Champion, then check out our brief overview here.