Winning the deal is short-term. Winning the account drives long-term growth, renewals, and expansion.
MEDDPICC helps GTM teams embed value across the customer lifecycle to build lasting partnerships, not transactional relationships.
MEDDPICC gives GTM teams the framework to embed value across every stage of the customer journey.
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Evolves with the customer, keeping you relevant across stakeholders.
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Revisited throughout the lifecycle, making renewals measurable.
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Aligns your solution to changing customer priorities.
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Business cases for renewals, upsells, and expansion.
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Business cases for renewals, upsells, and expansion.
From initial deal to renewal and expansion, MEDDPICC keeps teams aligned on value, pain, and strategy.
Trusted by 25,000+ professionals and the world’s leading B2B organizations.
See how MEDDPICC helps your GTM team move beyond deals and build lasting partnerships.
Achieving top-tier NRR takes more than just retention—it requires a fully aligned GTM team across the entire customer lifecycle. Learn how MEDDPICC empowers your team to drive consistent growth and maximize NRR.
NRR (Net Revenue Retention) is an honest and direct reflection of your organization’s ability and effectiveness in retaining customers, upselling, and cross-selling. When your NRR is lower than what you know is possible, it’s a sign that something’s off. Low NRR isn’t typically the root problem - it’s a lagging indicator of challenges that start much earlier in your customer lifecycle.
Typically, an inconsistent buyer journey isn’t limited to just the selling and closing stages. It extends across the entire Customer Lifecycle, with disconnects in how your entire GTM team interacts with customers. These inconsistencies create inefficiencies, disrupt customer experiences, and ultimately implicate poor NRR and NRR growth.
Without the right alignment across your GTM team, it becomes increasingly difficult to retain customers, expand existing accounts, or drive meaningful results. Over time, this impacts your company’s ability to hit revenue goals and diminishes your competitive edge in the marketplace.
Identified Pain:
- You struggle to retain customers and grow existing accounts, leading to subpar NRR
Indicated Pain:
- The customer journey is inconsistent, not just in sales but across the entire lifecycle, affecting the overall experience.
- Lack of alignment across the Go-To-Market team leads to inefficiencies, negatively impacting revenue growth.
Implicated Pain:
- Low NRR causes lost revenue, affecting shareholders and financial performance.
- The inconsistency and misalignment result in unmet revenue goals and a weakened market position.
Stakeholders experiencing Pain:
Revenue Leaders, Sales Teams, GTM Leadership, Customers
When you implement MEDDPICC, you empower your entire GTM team to deliver a consistent, cohesive, and efficient customer experience. It doesn’t just help you close more deals faster; it’s designed to enhance every stage of the customer journey. By ensuring a more aligned approach, your team can more effectively preserve long-term relationships, increase account value, and leverage additional offerings. This means they can drive the results that directly impact your NRR.
MEDDPICC drives stronger collaboration, communication, and execution across all touchpoints with your customers, resulting in more predictable outcomes and growth. Not only are you increasing NRR, but you are also improving the overall customer experience, accelerating revenue expansion, and reducing churn.
The results are measurable: faster time to value for your customers, greater efficiency for your team, and improved NRR that reflects the strength of your business. On top of that, the increase in revenue provides more opportunities for internal investment - you can expand your team, or start pursuing new geographies.
Identified Gain:
- MEDDPICC helps align the entire GTM team, delivering a consistent customer experience.
Indicated Gain:
- Better retention and upsell/cross-sell drive stronger revenue growth.
- Improved teamwork and communication lead to more predictable customer outcomes.
Implicate the Gain:
- A streamlined process boosts revenue faster, leading to quicker returns on investment.
- Improved NRR reduces customer churn, providing more opportunities for growth and reinvestment.
Stakeholders experiencing Pain:
Revenue Leaders, Sales Teams, GTM Leadership, Customers
To boost your NRR and drive meaningful growth, you need a partner with on-demand training that equips your team with the skills to engage customers more effectively. You need live sessions to reinforce learnings, detailed progress reports to keep you informed, and a partner with a proven track record. You need a solution with credibility and reputation that guarantees ROI.
You need MEDDICC.
Decision Criteria can be broken down into three categories.
ECONOMIC:
- Tangible ROI with measurable results
TECHNICAL:
- Scalability to grow with your business
- Engaging, high-quality content that your team is excited to learn from
RELATIONSHIP:
- A common language that aligns the entire GTM team
That's where MEDDICC comes in. Learn more on Decision Criteria here.
NRR and its growth are honest and direct reflections of your company’s ability to retain, upsell, and cross-sell. However, having this sub-par is just a lagging indicator of what happens earlier on in the customer engagement model.
Typically you find that the buyer journey is inconsistent, not just during selling and closing, but across the full Customer Lifecycle, the experience underpinned by the full GTM team.
The best of the best in the SaaS / Tech industry operate with NRR levels between 120-150%. What do 9 out of the top 10 have in common? A Common Language - we probably don't have to expand on which one, but don't worry, we will.
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We have something for everyone.
MEDDPICC Masterclass
Value Pyramid
MEDDICC Partner Program
All programs come with Certification and LinkedIn Certificates
Access to MEDDICC Shorts (bitesize refresher clips)
Winni AI (real-time guidance and deal coach)
MEDDICC Playbook (Proven MEDDPICC Plays across the entire GTM team)
Access to all future enable programs from MEDDICC (new program per quarter)
Access to exclusive events and Office Hours with the MEDDICC team
Membership is for 12 months.
Our MEDDICC Enable membership is for businesses who want support with MEDDPICC adoption and implementation. This includes year-long access to all ENABLE programs.
*Pricing is tiered based on number of licenses. **Minimum licenses required to access
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