Andy Sadler on Building True Champions | Masters of MEDDICC

Andy Whyte has helped companies big and small grow and prosper as both a quota-carrying Account Executive and a Revenue Leader. His passion for helping sales teams succeed led him to become founder and CEO of MEDDICC and author the five-star-rated “MEDDICC” book. Known for his mantra “Nobody ever regrets qualifying out” and his expertise on the science and art of sales. Away from the day-to-day, Andy practices many skills as a chef, sports coach, taxi, and cleaner in his most important role to date - Dad.

Andy started at PTC in the late '90s, where he first learned MEDDIC, and it's been the backbone of how he builds and runs sales teams ever since. Over 25 years he's led GTM at BladeLogic, Imply, and SingleStore, with a track record that spans seed to Series F, five M&A exits, and one IPO. He's now CRO at Korial, a Series A AI SaaS platform, and advises a portfolio of early-stage founders on GTM scaling. When he's not doing that, he's guest lecturing at MBA programs - and, occasionally, kicking a ball around.