Podcast Masters of MEDDICC: Andy Sadler

Masters of MEDDICC - Andy Sadler: 2x CRO, Built 4x revenue teams to over $10bn in exits

Today on Masters of MEDDICC, we welcome Andy Sadler to the show. Andy, GM EMEA at Imply, has 20+ years working in enterprise B2B SaaS; he's a believer in "value-based social selling" and his mantra to success is crystal clear: "focus on the development of staff" and then the results will follow for all, not the other way around! Andy's go-to-market processes have helped boost revenue for his clients and he's left no stone unturned to show up as a great leader driving growth at every company he's built or worked at. In this episode, Andy shares how he believes MEDDIC is a personal phenomenon rather than a company ethos, how over time competition has become more complex so effective strategies are key to surviving and how he hires in order to create successful teams. “…Pick a leader, not a role. If you're going to go into battle you need to pick the right team to be with”

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Podcast Masters of MEDDICC: Andy Sadler

Masters of MEDDICC - Andy Sadler: 2x CRO, Built 4x revenue teams to over $10bn in exits

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