MEDMEN: Caroline Woussen-Franczia

Welcome to a very special episode of MEDMEN, as for the first time, the MEDMEN are joined in the studio by Caroline Franczia, friend of MEDDICC and founder of Uppercut First.

A large focus of this episode is the purpose of MEDDIC as a common language. Together, the MEDMEN and Caroline dive into how it can be used by the whole GTM team as a science to operate efficiently.

With MEDDIC, your mindset is essential. It isn’t about box-ticking, but truly about understanding your differentiator, the value you can bring to the table, and how MEDDIC can help you achieve that.

With 20 years of experience in B2B sales and business development, Caroline Franczia is a founder and revenue architect at Uppercut First, a consultancy that helps European startups and scale-ups design and execute effective revenue strategies. She is also a MEDDICC Expert and Media partner.

Caroline is passionate about empowering entrepreneurs and innovators to achieve growth and impact goals. She is an author, speaker, and mentor in the startup ecosystem, sharing her insights and expertise on pricing, pipeline management, deal size, and forecast optimization. She is currently a mentor in residence at the Techstars Sustainability Paris Accelerator, where she supports startups in developing sustainable business models and go-to-market plans.

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