MEDMEN: The Importance Of Leadership In A MEDDPICC Initiative

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If you don’t have leadership commitment for your organization’s MEDDIC initiative, you might as well just go home.

Though using MEDDIC is always going to be better than not using it, leaders need to be involved for real change to be made.

In this episode of MEDMEN, Andy and Pim talk about why buy-in from leadership is imperative for the success of a MEDDIC initiative.

Without it, you risk only getting pockets of excellence instead of it being organization wide. Or worse, it gets reduced to a flavor of the month and makes no impact at all.

If you have any questions, or any suggestions of what you’d like to see the MEDMEN cover next, make sure to comment below!

Until next time - cheers!

ABOUT MEDMEN:
MEDMEN is a MEDDICC MEDIA production, where CEO Andy Whyte and CRO Pim Roelofsen dive into aspects of the MEDDIC framework, and look good doing it.

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