Masters of MEDDICC: Richard Dufty Building a Sales Team

Richard Dufty - How to Build a Sales Team ready for Battle!

In this Masters of MEDDICC, hosted by Andy Whyte, Richard breaks down how both sales reps and sales leaders can break through emotional and mental barriers to become the best they can be. That can be anything from embracing a stoic approach to the sales rollercoaster to building a strong network to fall back on when times are tough.

Richard has taken brave step after brave step, quite literal huge jumps (from Australia to the States!) to pursue that next challenge and embody the mindset of becoming the best he could be instead of embracing comfort. This podcast tells the story of this incredible sales career and explains his learnings along the way. He also talks about some of his favorite deals and the best MEDDIC learnings from them, as well as having to create success in so many different organisations and industries.

This is a must-listen for anyone in sales, regardless of whether you are trying to build more mental resiliency, learn how to build a sales super team, or even gain wisdom from deal reviews from a sales legend, who cut his teeth with the very best of them.

More about Richard Dufty: Richard moved with Symantec from Sydney Australia to Silicon Valley in 2007 after closing the biggest deal of the year globally. Rising through the ranks Richard helped grow various business units including Managed Security Services to $200M+. Richard then joined AppDirect as their first VP and helped lead them from $1m to $100m in 4 years to unicorn status. Richard is currently CRO with Australian founded, now San Francisco HQ cybersecurity company Arkose Labs and helped them grow 3X in the last 2 years. When not in SF or traveling around the globe, Richard spends his weekends at home in Southern California with his wife Aya, and Kids Chloé (12), Riley (2) and Noah (6 months).

More about Andy Whyte: The founder of MEDDICC™ and the author of the five-star rated “MEDDICC’ book, it’s no surprise that Andy has an impressive sales career spanning over 18 years. Andy first started out as a door-to-door, double-glazing salesman where he quickly built up an appetite for sales, hungry for more, he started his B2B career as an SDR, progressing through the ranks to eventually lead the EMEA at Branch before moving on to set up MEDDICC™. Andy used MEDDIC in multiple companies as an individual contributor and sales leader and even implemented MEDDPICC into two SaaS organisations. Known for his mantra “Nobody ever regrets qualifying out” and his passion for the science and art of sales. Away from the day-to-day, Andy practices many skills as a chef, sports coach, taxi, and cleaner in his most important role to date - DAD.