Luke Rogers on Decision Criteria | Masters of MEDDICC

Andy Whyte has helped companies big and small grow and prosper as both a quota-carrying Account Executive and a Revenue Leader. His passion for helping sales teams succeed led him to become founder and CEO of MEDDICC and author the five-star-rated “MEDDICC” book. Known for his mantra “Nobody ever regrets qualifying out” and his expertise on the science and art of sales. Away from the day-to-day, Andy practices many skills as a chef, sports coach, taxi, and cleaner in his most important role to date - Dad.

Luke is VP of EMEA at ComplyAdvantage, where he leads enterprise growth and competitive displacement in financial crime and AI-led compliance. He's spent 20 years scaling AI and enterprise SaaS businesses across Europe, North America, and APAC. At AppDynamics, he helped grow EMEA from near zero to $158M in bookings in four years; at Instabase, he joined as the first GTM hire and helped take the business to a $2B valuation. His sales instincts go back further than most; he was running a PC-building business turning over £250K by the time he was a teenager.